About – Algorithm Media

ABOUT
ALGORITHM MEDIA

The Media
Advocate Your
Brands Needs

Our Vision

To be the most admired and preferred media buying
and planning partner in Nigeria.

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Years of Experience

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Professional Team

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Active Clients

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Projects Done

OUR MANAGEMENT TEAM

seni adetu

Chairman/Group CEO

seni adetu

Chairman/Group CEO

Seni Adetu, a former Managing Director/CEO Guinness Nigeria Plc has over 30 years of sound private sector experience garnered at the highest levels working with multinationals such as: John Holt Plc, Coca-Cola International and Diageo Plc in different countries within and outside Africa. Prior to serving as MD/CEO Guinness Nigeria, he had been CEO Coca-Cola (English) West Africa, MD/CEO Guinness Ghana and Group MD/CEO East African Breweries Limited (Diageo East Africa). He is Chairman/Group CEO, First Primus W.A, Ogilvy Nigeria Limited and Algorithm Media Nigeria Limited - Nigeria's foremost Marketing Communications companies. Adetu has served as an Independent Non- Executive Director at Fidelity Bank Plc, First Bank Holdings Plc and APT Pensions Limited. Specialties: FMCG Commercial Management (Sales and Marketing), Business Strategy, Banking and General Management

SOLA OLAOGUN

MD, Wavemaker

SOLA OLAOGUN

MD, Wavemaker

Soji Olaogun has 19 years’ experience in Marketing Communications and Media Management across the Nigerian market spanning at every major category, including FMCG, Financial sector, Airlines, Alcoholic Beverage & Non-Alcoholic Beverage, Telcos and Oil & Gas amongst others. His key strengths are analytic and strategic thinking, team building, and bridge building.

Kunal Jamuar

MD, Essencemediacom

Kunal Jamuar

MD, Essencemediacom

Kunal is a seasoned Media professional with over 27 years of experience across the Research and Communication spectrum.He has run Media Operations in three Countries – Nigeria, Cameroon and India. Kunal has demonstrated expertise with brands with a challenger mindset and limited resources by delivering growth using smart data-based media choices. He has extensive experience with the Telecom sector having worked on Brands like Airtel and Etisalat (Nigeria) and Idea Cellular (India)

ADENIKE AJANI

Associate Director, Media Buying

ADENIKE AJANI

Associate Director, Media Buying

AJANI has over 15 years of strategy and media operations management experience at various levels with mediaReachOMD, X-Media Group Limited & Algorithm Media Limited. She holds a B.Agric. in Agriculture from the University of Ilorin. Ajani has at various times developed striking media strategies and implementation roadmaps for several multinationals in Nigeria and other West African countries.

CHRIS NWAOGUEGBE

General Manager, Planning & Strategy

CHRIS NWAOGUEGBE

General Manager, Planning & Strategy

Chris is a thoroughbred and seasoned media specialist with a strong commercial and entrepreneurial focus. With over 20 years of working experience and 12 years of marketing communication and media strategy, he has over a decade of experience in business development, brand management, and partnership management.

FEMI AWOMEWE

General Manager, Finance

FEMI AWOMEWE

General Manager, Finance

Femi Awomewe FCA, CBAP, is highly experienced finance professional with over 20 years cognate work experiences that cut across both national and multinational companies, with a demonstrated track record in accounting, finance, auditing, risk management, internal control and business management. He holds B.Tech Industrial Mathematics, FUTA, Nigeria, MBA(specializing in Finance) and MSc Mathematical Modelling (specializing financial model ) both from BTH, Karlskrona, Sweden . He is a fellow member in Institute of Chartered Accountant of Nigeria and Chartered Institute of Taxation of Nigeria. He also a Certified Business Analysis Professional (CBAP). He worked as Assistant Finance Manager in Maersk-AP Moller; and also worked as Group Head internal Audit and risk Management, and Assistant General Manager-Finance both in Japaul Oil and Maritime Services PLC. He is currently the General Manager-Finance, First Primus Group in which Algorithm Media is a subsidiary.

dapo adegbenjo

Finance Lead

dapo adegbenjo

Finance Lead

Dapo is a highly polished Finance personnel with a successful history of handling high-volume financial transactions. Considered an expert in effective communication, he is adept at all functions of accounting, including balance sheets, income statements, cashflow statements, etc.

OLUWATOBI BABALOLA

Senior Manager Media Planning & Strategy

OLUWATOBI BABALOLA

Senior Manager Media Planning & Strategy

Babalola Oluwatobi is a Senior Manager, Media Planning and Strategy with years of experience in Marketing, Product/Brand Strategy and Planning. Before joining Algorithm Media, Tobi has worked with a couple of agencies as a Media Planner and Product/ Marketing Manager. His experience extends to working with multicultural teams, bringing competencies in strategic communications, operations management, stakeholder management, and project execution. He is a recipient of the prestigious Young Lions Nigeria and Young Pitchers Integrated Marketing Competition awards. Apart from his marketing certifications, he also obtained a master’s degree in marketing from the University of Lagos

OUR COMMITMENT

With a steadfast pledge to excellence, innovation, and understanding, we forge lasting connections between brands and their audiences.

PEOPLE

We believe that our greatest strength is our team. We are committed to hiring the best talent, infused with natural passion and integrity. Our team members benefit from our Group Talent Development programs, ensuring that they stay at the forefront of industry trends and practices. We foster a culture of continuous learning, growth, and collaboration, which ultimately translates into outstanding results for our clients.

PROCESSES

Our commitment to excellence Our commitment to excellence extends to our operational processes. We operate on three key platforms:

Global Best Practices & Systems: We leverage the best practices and systems from around the world to ensure that our clients receive cutting-edge media solutions. Our global perspective enhances the effectiveness of our strategies.

Quality Service Delivery at Pace: We understand the importance of timely delivery. Our commitment to quality is matched by our dedication to swift execution. We pride ourselves on delivering results efficiently without compromising on quality.

Professionalism, Ethics, and Transparency: Integrity is at the core of everything we do. We uphold the highest standards of professionalism, ethics, and transparency in all our interactions. This commitment builds trust with our clients, partners, and team members.

STRATEGY

Our strategies derive from our deep understanding of the Nigeria media scene, market and consumer. Our proprietary research tool - Audience Origin - which is used by WPP agencies across 75 countries of the world gives us insight into consumer motivations and behaviours, consumer architypes, media preferences and usage, platforms and retail beyond anything available in this market, giving our clients the 'unfair' advantage. It also enables us to localize global client strategies, making them relevant and relatable. Refreshed twice a year, this has become a game changer for us.